TV Guide is an American digital media company that provides television program listings information as well as entertainment and television-related news.
In 2008, the company sold its founding product, the TV Guide magazine and the entire print magazine division, to a private buyout firm operated by Andrew Nikou, who then set up the print operation as TV Guide Magazine LLC.
Corporate history
Prototype The prototype of what would become TV Guide magazine was developed by Lee Wagner (1910–1993), who was the circulation director of MacFadden Publications in New York City in the 1930s – and later, by the time of the predecessor publication's creation, for Cowles Media Company – distributing magazines focusing on movie celebrities.
In 1948, Wagner printed New York City area listings magazine The TeleVision Guide, which was first released on local newsstands on June 14 of that year. Silent film star Gloria Swanson, who then starred in the short-lived variety series The Gloria Swanson Hour, appeared on the cover of the first issue. Wagner later began publishing regional editions of The TeleVision Guide for New England and the Baltimore–Washington area. Five years later, he sold the editions to Walter Annenberg, who folded it into his publishing and broadcasting company Triangle Publications, but remained as a consultant for the magazine until 1963.
Annenberg/Triangle era
The national TV Guides first issue was released on April 3, 1953, accumulating a total circulation of 1,560,000 copies that were sold in the ten U.S. cities where it was distributed. The inaugural cover featured a photograph of Lucille Ball's newborn son Desi Arnaz Jr., with a downscaled inset photo of Ball placed in the top corner under the issue's headline: "Lucy's $50,000,000 baby". The magazine was published in digest size, which remained its printed format for 52 years. From its first issue until the July 2–8, 1954, issue, listings within each edition of TV Guide began on Friday and ended on Thursday; the July 9–16, 1954, issue began on a Friday and ended on the following Friday. Then, beginning with the July 17–23, 1954, issue, the listings in each week's issue changed to start on Saturday and end on Friday, which remained the listings format for all local editions until April 2004. The formation of TV Guide as a national publication resulted from Triangle Publications' purchase of numerous regional television listing publications such as TV Forecast (which was circulated in the Chicago area and, upon its first publication on May 9, 1948, was the first continuously published television listings magazine), TV Digest (which was distributed in Philadelphia and Pittsburgh, and was originally distributed under the title, the Local Televiser, when it was first released on November 7, 1948), and the New York-based Television Guide (which had its title abbreviated to TV Guide on March 18, 1950). Each of the cities that had their own local TV listings magazine folded into TV Guide were among the initial cities where the magazine conducted its national launch.
The launch as a national magazine with local listings in April 1953 became an almost instant success. However, the circulation decreased over subsequent weeks, even as the magazine's distribution expanded to five additional cities (Pittsburgh, Rochester, Detroit, Cleveland and San Francisco) throughout the summer of 1953. By mid-August of that year, sales of the magazine had dropped 200,000 copies below that of the first issue. TV Guides fortunes began to turn around with the September 4–10, 1953, issue – the magazine's first "Fall Preview" issue – when circulation hit 1,746,327 copies; circulation levels increased steadily over time, to the point where TV Guide eventually became the most read and circulated magazine in the United States by the 1960s. The initial cost of each issue was 15¢ per copy (equivalent to $ in . The price per issue has gradually risen over the years, selling for $4.99 per copy ). In addition to subscriptions, TV Guide was sold at the checkout counters of grocery stores nationwide. Until the 1980s, the feature pieces included in each issue were promoted in a television commercial. Under Triangle, TV Guide continued to grow not only in circulation, but also in recognition as the authority on television programming with articles – the majority of which typically appear in the color section – from both staff and contributing writers.
Over the decades, the shape of the TV Guide logo has changed to reflect the modernization of the television screen, eventually adopting a widescreen appearance in September 2003, and then to its current flatscreen appearance in September 2016 (different versions of the logo – the only cosmetic difference being the utilization of different typefaces – are currently used respectively for the magazine and the separately owned, CBS-managed digital properties). At first, the logo had various colored backgrounds (usually black, white, blue or green) until the familiar red background became the standard in the 1960s with occasional customizations being utilized for special editions.
The magazine was first based in a small office in downtown Philadelphia, before moving to more spacious national headquarters in Radnor, Pennsylvania, in the late 1950s. The new facility had a large lighted TV Guide logo at the building's entrance. It housed management, editors, production personnel and subscription processors as well as a vast computer system holding data on every television show and movie available for listing in the popular weekly publication. Printing of the national color section of TV Guide – which incorporates television-related stories, and select feature columns such as program reviews – took place at Triangle's Gravure Division plant – which was known for performing some of the highest quality printing in the industry, with almost always perfect registration – located adjacent to the company's landmark Inquirer Building on North Broad Street in Philadelphia. The color section was then sent to regional printers to be wrapped around the local listing sections.
In addition to TV Guide and its flagship newspaper The Philadelphia Inquirer, Triangle Publications also owned the Philadelphia Daily News; ten radio and six television stations (WFIL AM-FM-TV in Philadelphia, WNHC AM-FM-TV in New Haven, Connecticut, KFRE AM-FM-TV in Fresno, California, WNBF AM-FM-TV in Binghamton, New York, WFBG AM-FM-TV in Altoona, Pennsylvania and WLYH-TV in Lancaster–Lebanon, Pennsylvania), as well as The Daily Racing Form; The Morning Telegraph; Seventeen; and various cable television interests. (It was under Triangle's ownership of WFIL-TV that American Bandstand came to popularity, which, in turn, led to host Dick Clark ascending to become a major television personality.) Triangle Publications sold its Philadelphia newspapers to Knight Newspapers in 1969, its radio and television stations during the early 1970s to Capital Cities Communications (the television stations that are now known as KFSN-TV and WPVI-TV were subsequently acquired by ABC through its 1986 merger with Capital Cities) and various other interests, retaining only TV Guide, Seventeen and The Daily Racing Form.
For the magazine's first 52 years of publication, listings information was displayed in a "log" format, a mainly text-based list of programs organized by both start time and channel, which was the sole method – eventually, primary once prime time grids were incorporated, and later secondary for the final two years of its inclusion of local listings – of displaying program information in TV Guide until the switch to national listings in 2005. This allowed for the display of full titles for each program as well as the inclusion of synopses for movies and most programs. Most listing entries in the log included program genres (and for national news programs, anchors) after the program's title, while its running time (which was mentioned only if a program lasted a minimum of one hour – later 35 minutes – in length) was listed (in hours and minutes) in the synopses.
Channel numbers were set in a tiny round icon (known as a "bullet") at the beginning of the listing. This bullet was soon modified to be the shape of a TV screen, similar to the shape of the TV Guide logo. In most editions, stations serving a particular edition's immediate local coverage area were denoted with a white numeral for its channel number set inside a black TV-shaped bullet. Stations serving neighboring communities outside the immediate area, but which could also be viewed in the primary local area, were denoted with a black numeral inside a white TV-shaped bullet outlined in black (for example, in the San Francisco edition, stations based in San Francisco or Oakland had their channel numbers listed as white-on-black TV-shaped bullets, while stations serving neighboring Sacramento or Salinas/Monterey (but could still be viewed in parts of San Francisco or Oakland, including their suburbs, as fringe reception) had their channel numbers listed as black-on-white icons). A particular listing could begin with as many as three or more channel bullets depending upon the number of stations in the immediate and surrounding areas broadcasting the same program at that particular time (usually different affiliates of the same network, based in the primary city as well as in neighboring areas). See the subsection "Listings section", in the "Editions" section below, for a detailed explanation.
Originally, the majority of programs listed in the log each issue featured brief synopses, except for local and national newscasts, and programs airing on certain stations in various timeslots. As other broadcast television stations and cable channels were added, due to set space requirements for the local listings section, detailed synopses were gradually restricted to series and specials – usually those airing in evening "prime time" timeslots – as well as movies airing on broadcast television, while shorter synopses were used for programs seen on broadcast stations outside of the edition's home market and select cable channels; and only the title along with basic supplementary information (such as genre and/or program length) for most other broadcast and cable programs. In addition, black-and-white ads for programs scheduled to air on broadcast stations – and later, cable channels – during prime time (with local airtimes, and for broadcast stations, information for network-affiliated stations featured in the edition which were scheduled to air the advertised show) were included within the listings. Ads for major network programs were generally produced by the networks themselves (and often, the networks would run a full-page or even a double-truck ad for an entire night of programming, or for a major movie or special, or for the season premiere of a Saturday morning cartoon lineup); ads for locally produced programs, including local newscasts, were produced by individual stations (network affiliates as well as independent stations). Such locally provided ads almost always used the distinctive logos used by particular stations (for example, the "Circle 7" logo used for many years primarily by stations either owned by, or affiliated with, ABC). (Black-and-white ads for general products, services and special offers, similar to those seen in other national magazines, were also placed in the listings section.)