Groove Records was a subsidiary of RCA Victor, founded by Billboard writer Bob Rolontz in 1953 as a rhythm and blues label. The label tried hard to break into the R&B market; Piano Red had its first hit but Mickey & Sylvia was Groove's first big seller. Groove also recorded King Curtis, Arthur Crudup, Brook Benton and George Benson. Following Mickey & Sylvia's big hit "Love Is Strange" in 1957, Groove was deactivated and the label's remaining artists switched over to the RCA Victor Vik subsidiary.
In 1961, Groove was revived as a budget singles label primarily for country music, with a few pop and R&B artists. The label was given a full revival in 1963. Artists who recorded for the later incarnation of Groove included Anthony Swete,Who Sampled - Judy in Disguise by Anthony Swete Sonny James, Justin Tubb, Marty Paich, Johnny Nash, Jack Scott, Johnnie Ray, Skip Battin, and Charlie Rich.Global Dog Productions - 45 RPM Groove Records discography. Globaldogproductions.info, Retrieved 2012-02-12. This version of the Groove label was dissolved in 1965.
See also List of record labels
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