The Buma Cultuur Pop Award (De Popprijs) is presented each January to a person or artist for making the most important contribution to Dutch pop music during the past year. The winner is appointed by a professional jury.
The Pop Award is presented by Buma Cultuur, an organization which encourages and promotes Dutch music, supported by the Dutch music rights foundation Buma/Stemra."About Buma Cultuur", bumastemra.nl. Retrieved 18 August 2011
The first four editions of the prize were named BV Popprijs. The first edition of the award was presented to Mathilde Santing in discotheque Escape in Amsterdam on November 25, 1985 for her achievements of that year. The prize for 1986 was presented in January 1987 to Claw Boys Claw, establishing the practice to present the award in the following year. The two other awards bearing the name BV Popprijs were awarded to Herman Brood (1987) and The Nits (1988). For 1989 no award was presented. On May 20, 1991 the Urban Dance Squad receives the award for 1990, now named the Pop Award (Popprijs).
Since 1992 the award is presented during Noorderslag, which takes place on the last day of the European music conference and showcase festival Eurosonic Noorderslag in Groningen.
Since 1994 the winning artist is covered in beer thrown by the audience. Because of this, audio equipment is covered in plastic to prevent damage, the jury does not announce the winner on stage, and artists often bring umbrella's to protect themselves. Radio-DJ Giel Beelen protested against the throwing of beer on stage before presenting the prize in 2015. Days before Noorderslag 2016 the organization announced that the audience would not be allowed to bring drinks into the main hall (where the award is presented) to prevent beer throwing.
The presentation of the award is broadcast live on Dutch public television since 2008 as part of the broadcast of the Noorderslag festival.
Winners 1985 – Mathilde Santing 1986 – Claw Boys Claw 1987 - Herman Brood 1988 – The Nits 1990 – Urban Dance Squad 1991 – The Ex 1992 – The Scene 1993 – Bettie Serveert 1994 – 2 Unlimited 1995 – Osdorp Posse 1996 – Eboman 1997 – Marco Borsato 1998 – Junkie XL 1999 – Postmen 2000 – Arling & Cameron 2001 – Anouk 2002 – Tiësto 2003 – BLØF 2004 – Ali B 2005 – Within Temptation 2006 – Spinvis 2007 – Armin van Buuren 2008 – De Dijk 2009 – Kyteman 2010 – Caro Emerald 2011 - De Jeugd van Tegenwoordig 2012 - Racoon 2013 - The Opposites 2014 - The Common Linnets 2015 - New Wave 2016 - Martin Garrix 2017 - Kensington 2018 - Ronnie Flex 2019 - Floor Jansen 2020 - 2021 - Di-rect 2022 - Goldband 2023 - Joost Klein 2024 - Roxy Dekker
References
External links http://www.bumacultuur.nl http://www.eurosonic-noorderslag.nl/en/