Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufactures mountain bikes in Santa Cruz, California.Santa Cruz Bicycles COMPANY They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013.Video: A visit to the Santa Cruz Bikes factory - BikeRadar Magazines Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.Santa Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus
History Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993.Interview: Rob Roskopp, Owner Of Santa Cruz Bicycles - BikeRadar Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes.History Of Santa Cruz Bicycles | LIVESTRONG.COM
Their first bike, in 1994, was a full suspension bike called the Tazmon. It had an travel single-pivot design,Santa Cruz Bicycles - Tazmon 1 the first on the market. It was followed a year later by the travel Heckler, a model that was discontinued for the 2016 model year and relaunched in 2020 as an e-bike.
The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999.
Models
The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1,500 to over $10,000 retail. Their bikes are suited to a wide range of mountain biking disciplines. Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.
In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado.Introducing Juliana Bicycles
In 2017, Santa Cruz announced the addition of carbon fiber wheels to their product lineup.
Current Santa Cruz/Juliana production modelsSanta Cruz Bicycles Model RangeJuliana Bicycles Model Range 5010/Furtado – MX (29" front wheel, 27.5" rear wheel), VPP Travel Blur/Wilder – 29" wheels, 2 options for suspension travel: XC (Blur only) and TR (Blur and Wilder). TR has Superlight Travel. XC has Superlight Travel (re-introduced in 2018) Tallboy/Joplin – 29" wheels, VPP Travel Bronson/Roubion – MX (29" front wheel, 27.5" rear wheel), VPP Travel Hightower – 29" wheels, VPP Travel Megatower – 29" wheels, VPP Travel Nomad – MX (29" front wheel, 27.5" rear wheel), VPP Travel V10 – MX (29" front wheel, 27.5" rear wheel) or 29" wheels, VPP Travel Chameleon – 29" wheels (MX compatible), hardtail trail bike, fork travel Highball – 29" wheels, hardtail XC bike, fork travel Stigmata – 700c wheels, cyclocross/gravel bike Heckler SL – MX (29" front wheel, 27.5" rear wheel), SL mountain e-bike, VPP Travel Vala – MX (29" front wheel, 27.5" rear wheel), full-power mountain e-bike, Bullit – MX (29" front wheel, 27.5" rear wheel), full-power mountain e-bike, (re-introduced as an e-bike in 2021) Skitch – 700c wheels, gravel/city e-bike
Current Santa Cruz production wheel models
Reserve Carbon Wheels – 27.5 or 29" – 25, 27, 30, 37mm Reserve Aluminum Wheels – 27.5 or 29"
Discontinued modelsSanta Cruz Bicycles Model Archive Bantam Blur LT Blur 4X Bullit (excluding relaunched e-bike) Butcher Driver 8 Heckler (including relaunched e-bike) Hightower LT Jackal Juliana Cushtail Juliana Maverick Juliana Quincy Nickel Roadster Super 8 Superlight Tallboy LT Tazmon VP Free
Santa Cruz Syndicate
Santa Cruz Syndicate is a sponsored downhill team affiliated with the company. Current roster is, Jackson Goldstone, Andrea Kolb, Ellie Hulsebosch, and Nina Hoffmann.Santa Cruz Syndicate
References
External links