"I Luv It" is a song from American hip hop ensemble Tha Eastsidaz, released on 2001 as the single from studio album Duces 'n Trayz: The Old Fashioned Way. The song also features Kokane.
Music video A music video was filmed for the song, depicting a football game between prison guards and inmates at the fictional Long Beach Correctional Facility. The inmates compete under the name Tha Eastsidaz, mirroring the rap group's name. Willie McGinest, Curtis Conway, Gary Coleman, Nate Dogg, and Soopafly make cameo appearances as members of the inmates' team.
Throughout the video, Snoop Dogg appears both as a player and as the team's pimp coach. Frustrated by his team's poor performance, he threatens to revoke their conjugal visits unless they improve. The inmates subsequently mount a comeback, and a touchdown scored by Snoop Dogg gives Tha Eastsidaz the lead. Gary Coleman then secures the victory by kicking the game-winning field goal.
At the conclusion of the video, the football game is revealed to have been a music video playing on Snoop Dogg's television while he sleeps in a chair. After waking to answer a phone call, he joins fellow members of Tha Eastsidaz in a parody of the popular Whassup? commercials.
Track listing
Charts Chart (2001)Peakposition US Hot R&B/Hip-Hop Songs (Billboard)57
References