Beyond Yoga is a Los Angeles-based athleisure and yoga fashion brand founded by Jodi Guber Brufsky and Michelle Wahler in 2005. The company has been owned by Levi Strauss & Co. since 2021.Beyond Yoga cofounder’s $400 million deal to sell her brand to Levi Strauss started with a cold LinkedIn message Fortune magazine, Emma Hinchliffe, July 12, 2024 Nancy Green has been the company CEO since 2024.
History Beyond Yoga was formed in 2005 and officially launched in 2006 by co-founders Michelle Wahler and Jodi Guber Brufsky.
The company was purchased by Levi Strauss & Co. for $400 million in September 2021.
Marketing In 2025, the company launched a new brand platform and creative campaign featuring an original spoken-word anthem written and performed by Issa Rae.Beyond Yoga Unveils ‘Seek Beyond’ Platform With Issa Rae Andrea Navarro, July 24, 2025Issa Rae Prioritizes Mindfulness and Wellness in Beyond Yoga's Seek Beyond Campaign People magazine, Starr Bowenbank, July 24, 2025 Issa Rae Found Joy Through Running & She Wants That For You Too Refinery29, TARYN FINLEY, July 29, 2025
See also Lululemon Alo Yoga Athleta On
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